I SHARE EVERYTHING I'M LEARNING — DAILY.
THE NEWSLETTER
What I'm building, what's working, what broke. Weekly.
Carrara Markets → The World
CORPORATE BRANDSARE DEAD.THE FUTUREBELONGS TO PEOPLE.
I started Culture Kings with my wife Tahnee from a market stall on the Gold Coast. Grew it to a $600M exit. Zero investors. Zero debt. Now I invest in operators who build the same way.
THE RECEIPTS
I don't teach from theory. Everything here was built from scratch, scaled at the highest level, & paid for in sweat.
$600M
Bootstrapped Exit
Culture Kings
Started with my wife Tahnee at Carrara Markets on the Gold Coast. No investors. No debt. Built what became the Disney World of streetwear. Drake, Snoop, Cristiano walked through the doors. Listed on the NYSE.
2008 → 2021Visit →
Enterprise
Demand Creation
Creator Army
I spent $100M+ on advertising and learned one thing: the creative does the targeting. Creator Army trains and deploys full-stack content creators who think like marketers. One brief. One creator. Demand created at scale.
2024 →Visit →
500+
Operators Community
One Life Club
The biggest problem I kept hearing from founders? They weren't creating demand. They were capturing it. OLC is 500+ operators sharing what's actually working. Average member turnover north of $10M. Invitation only.
2023 →Visit →
AI-First
AI Recruitment
CAO Partners
The window for AI adoption is open right now. CAO Partners places Chief Agent Officers, AI Technicians, and AI Officers inside businesses that need to move fast. Real operators. Not consultants.
2026 →Visit →
Where I Put My Money
I HUNT BUSINESSES THAT ARE HARD TO BUILD & IMPOSSIBLE TO FAKE.
The experience economy. Events. Hospitality. Live entertainment. AI can't replace the feeling of being in a room with 800 people. But it can radically optimise how you fill that room, run it, and make money from it.
I look for businesses with real moats. Venues. Audiences. Cultural relevance. Things you can't spin up in a weekend. Then I rebuild the operating model AI-first. Better margins. Faster decisions. Demand created at scale.
I've spent my life hunting the alpha edge in marketing. This is the next alpha. The window is open right now.
AI-First Operator · Experience Economy · Demand-Led Ventures
FOR SERIOUS OPERATORS
No sales pages. No funnels. Two rooms for operators who've already built something real.
Community
One Life Club
The biggest problem I kept hearing from founders? They weren't creating demand. They were capturing it. This room fixes that. 500+ operators. Average turnover north of $10M. Invitation only.
500+
Members
$10K
Entry
Advisory
1-on-1 Advisory
10 sessions a year, one on one. We go deep on strategy, brand, growth, positioning, team. For operators who've already built something significant and want a thinking partner who's been to $600M.
10
Sessions/year
$50M+
Revenue min.